Developers can start signing up now for the BlackBerry storefront opening in March 2009, said Mike Lazaridis, in a speech to the RIM developer conference in Santa Clara.
"The new BlackBerry application storefront and BlackBerry application centers will further support the growing BlackBerry ecosystem and help bridge consumers with developers and carriers as more and more innovative and interesting applications arrive," he said. "This platform has been developed, evolved and perfected in the most demanding markets around the world," Lazaridis said to a large group of developers. "The consumer wireless data market is taking off, and that's a great opportunity for all of you."
RIM is working with PayPal for transactions, and content creators will be able to keep 80% of the revenue generated from their application, compared to 70% from Apple and 0% from Google's forthcoming Android Market.
Lazaridis said organizations that have deployed BlackBerry Enterprise Server or BlackBerry Professional Software will control what applications can be downloaded to BlackBerrys within their corporate deployments.
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